#retention

The Acquisition Treadmill: Why Your Best New Customers Are Hiding in Your Existing Ones

Businesses often overlook their most valuable growth asset: existing customers. This article explores why obsessing over new acquisitions while neglec...

Why NPS is Your Most Strategic Growth Lever (And Why Founders Should Obsess Over It)

Is your NPS just a score on a dashboard? Explore why understanding the drivers behind it is critical and how to turn that feedback into real business...