Hyperline Gains Clarity and Control with AI-Driven Win/Loss Insights
With Narratic AI, Katherine transforms RevOps at Hyperline—shifting from guesswork to data-driven decisions and dramatically improving visibility into every deal.
Read the full case studyThe Challenge
Katherine joined Hyperline amid process overhauls and scrambled data. She needed quick clarity on the sales pipeline—especially why deals won or lost—and better forecasting. Disqualifications often happened after time-intensive demos. Critical deal information lived at the company level in Attio CRM, not the deal level, making it impossible to see real drivers behind sales outcomes. Gut instinct prevailed over data, and key insights were getting lost in text fields and call transcripts.
The Solution
Narratic AI integrated directly with Attio CRM and aggregated all text-based data (call transcripts, meeting notes, emails) at the deal level. The platform provided: Win/Loss Analysis with AI-based pattern detection to reveal the real reasons behind won and lost deals. Qualification Insights that flagged repeated late-stage disqualifications, enabling early-stage filtering of non-ideal leads. Actionable Reporting made metrics like conversion rates, time in stage, and closure probability easily trackable, improving forecast accuracy. Data-Driven Coaching with automated prompts helped reps fill missing information and adjust their approach in real time.
Late-Stage Disqualifications
30% drop
by identifying red flags earlier
Forecasting Accuracy
25% increase
after analyzing real-time deal data
Time Saved
15+ hours
monthly in manual data cleanup and reporting tasks
We'd been running blind. Narratic AI gave us the 'why' behind our wins and losses—no more guesswork. Now we're saving time, fine-tuning our process, and making decisions based on hard data.