Narratic AI
Case Study

Lysto Elevates Sales Knowledge Transfer with AI-Powered Best Practices

By capturing founder insights and automating documentation, Lysto established a scalable sales process—without sacrificing the founder's focus on hiring and fundraising.

The Challenge

Lysto's founder was juggling critical tasks: Winning deals, hiring top talent, and driving fundraising. Vital best practices lived mostly in his head, and the sales team lacked documented processes. New hires struggled to ramp up quickly because the founder couldn't personally review every deal or conversation. As a result, the sales org risked inconsistent messaging and slow onboarding.

The Solution

Lysto deployed Narratic AI to capture and organize knowledge from HubSpot CRM, Circleback-transcribed calls, and pipeline reviews. The platform automatically created best-practice guides around ICP identification, objection handling, and deal progression. With Narratic AI's real-time analytics, the founder could track execution and coach the sales team on critical next steps—without being in every meeting. This allowed the founder to gradually close open loops while laying the foundation for rapid scaling.

Faster Onboarding

30% faster

for new sales reps

Hiring Delay

4-month delay

in needing a senior sales hire

Process Efficiency

Significant reduction

in repeated questions and process rework

Narratic AI gave us a scalable way to preserve founder-led sales know-how without pulling our founder into every deal review. All the input he gives compounds into living best practices the entire team can access.

Alex ThompsonHead of Sales Operations at Lysto

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